Mukesh Nayak's Marketing Mantra: A Nationwide Series of Seminars and Workshops on “Marketing in Physiotherapy” - From Clinical Practice to Professional Growth

The need for Marketing in Physiotherapy: We all know that Coca-Cola is a global leader in the beverage industry, yet it had spent a whopping $3.5 billion in 2014 on its advertising, which accounted for 6.9% of its total revenue. So why do even a brand leader need such heavy promotions? This large advertising spending has allowed Coca-Cola to gain a competitive advantage in key areas such as new product introduction, increasing brand awareness and brand equity among consumers, increasing the knowledge and education of consumers, and increase overall sales.

Wondering what has Coca Cola’s ad spend got to do with physiotherapy. Well this is true of us physiotherapists too. In the highly competitive, unorganized and unregulated physio practice scenario in India, unless you are well equipped with robust armamentarium to fight the challenges of running a successful practice, you will end up being just another face in the crowd. A run-of- the-mill physio. Would you want that to happen to you?

The Moment you step out of the institution and start clinical practice, you cease to be a Physiotherapist alone. Now you are a professional, an integral part of the multi-disciplinary health care management team and more importantly, a businessman too. A whole new world with endless possibilities is in front of you. But is your degree and qualification enough to get you the desired success in the cluttered marketplace?  Then why do some physiotherapists prosper while others struggle even though they are equally good at their clinical skills?


YES!! Marketing is unavoidable.

You need to let the world know who you are, what you are good at, where your service is available, when and how you can be reached. If you don't do any of these, you are not likely to get patients automatically. Physiotherapy service provision is changing. Physiotherapists need to raise their profile and demonstrate their value. Watching these changes happen around you is not an option. All physiotherapists need to be proactive in promoting their service.


  • Need & rationale for marketing in physiotherapy and healthcare
  • Three C’s of Success - Clinical Expertise, Commercial Skills, Customer Service
  • Power of a dream and the process of Goal Setting
  • Time Management and Making Luck work in your favour
  • Innovative Marketing Strategies to promote your clinic and services
  • Professional Advocacy – Creating awareness amongst stakeholders
  • Creating Customer Loyalty & Leveraging Relationships
  • Setting up / Running your own private practice - The Factors to Consider
  • Expanding your practice scope and exploring newer areas of practice
  • Managing your practice using effective tools & technology (Mobile, Social Media etc.)
  • Burning issues in Physiotherapy and How do we tackle them? 



"There are those who look at things the way they are, and ask why... I dream of things that never were, and ask why not?"

This is what Walt Disney must have thought before conceptualizing Disneyland. This is what Steve Jobs must have sensed before making Apple a synonym for innovations. This is what Mark Zuckerberg must have visualized before redefining how the world socializes through Facebook. Well! History is replete with examples of individuals and organizations that have challenged the equilibrium, defied the norms, dared the archetype, subverted the paradigm and questioned the status quo. From Google to Amazon,from Narayan Murthy to DhirubhaiAmbani, the listis countless...It was their unrelenting commitment towards CHASING THEIR DREAM... YES....This one step - HAVING A DREAM and CHASING IT - CHANGES EVERYTHING. Be it constructing the great pyramids or India’s mission on Mars; If you can DREAM IT, you can do it. Remember, the world makes way for the man who knows where he is going.

But what has all this got to do with physiotherapy and why does it matter to us??

The very essence of the above thought is perhaps the first requisite for a physiotherapist in today's time, especially in India. A change in the mindset. The way we have conditioned our minds to think has been the only factor limiting us from achieving our true potential. The horizon of possibilities in physiotherapy is much wider than what we have envisaged. Be it the ambiguity over the use of "Dr" title by physios or the lack of a central council, be it the non-uniform pay scales or absence of standard curriculum, we have been inundated with the "DONT'S" more than the "DOS" in the field today. What physios need the most is a positive attitude to stay motivated more than anything else, despite the challenges we may be facing as a profession.

The horizon of possibilities in physiotherapy is much wider than what we have envisaged. Physiotherapists have been bestowed upon with the ability to make a positive difference in the lives of people using their healing hands and therapeutic skills. In their roles, physiotherapy professionals have an opportunity to make a significant contribution to improving the health of the communities they serve. The time is certainly exciting for physiotherapy as a profession.

It is painful that a few people with a myopic view point have a rather deleterious opinion about the field of physiotherapy and its scope. “Marketing Mantra” is an attempt to collectively ponder over the pressing issues confronting the profession of physiotherapy presently and the plausible solutions. But before learning the rules of the game, a change in the mindset and coming out of our shell is the need of the hour. As Winston Churchill has said “Success is not final, failure is not fatal: it is the courage to continue that counts.” When you stop saying "I WISH" and start saying "I WILL", the world around you changes for better, because you are never given a wish, without also being given the power to make it true. There is no chance, no destiny, no fate, that can outwit, hinder or control, the firm resolve of a determined individual.

We sincerely hope and wish that physiotherapy professionals realize this power, to make a difference to themselves, the physio fraternity and the society at large. Remember, No dream is too big to come true...IF YOU HAVE THE RESOLVE TO CHASE IT.

WHO CAN ATTEND: Any one right from the 1st year to 4th Year BPT Students, Interns, MPTs, and Practicing physios, Private Practitioners, Clinicians, Academicians, Faculties etc.


Mukesh Nayak, B.E. (I.C.), M.B.A. (Marketing) - Director, PHYSIOTIMES 

Mr. Mukesh Nayak is an engineering graduate with an MBA in marketing. He has an extensive experience in varied fields including direct sales, market research, pharmaceutical marketing & brand management, visual communication, advertising & niche publication. He is the director of Movewell Media Pvt. Ltd, a company that provides branding and print media solutions to its clients. He is also the brain behind the launch of PHYSIOTIMES - India’s first and only magazine for physiotherapists, running successfully for the past seven years with more than 10000 readers across the globe. He is a sought after speaker and has delivered several lectures across national and International forums and conducted workshops on areas like marketing and lateral thinking for management and physiotherapy students and professionals. He is on a mission to contribute to the positive development of the physiotherapists of India and add value to their professional careers through his programs.

Marekting Mantra Seminars already conducted in the following cities: You can view PHOTO GALLERY here of all the past events.

  1. Rajkot
  2. Anand
  3. Navsari
  4. Surat
  5. Guwahati
  6. Kolkata
  7. Ranchi
  8. Patna
  9. Lucknow
  10. D Y Patil College, Pune
  11. Sancheti College, Pune
  12. Deccan Gymkhana, Pune
  13. Ahmedabad
  14. Indore
  15. Bhopal
  16. Jabalpur
  17. Delhi
  18. Hubli
  19. Dharwad
  20. Belgaum
  21. Kolhapur
  22. Mumbai
  23. Baroda
  24. Udaipur
  25. Chennai
  26. Hyderabad
  27. Karamsad
  28. Cochin
  29. Bangalore
  30. Coimbatore
  31. Thane
  32. Madurai

​Want to organise the seminar in your city? Get in touch with us on 8141585752 or email us on

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