PHYSIOTIMES Vol.10 Issue 2 Sept Oct - 2018

Dear Readers,

Social media is all around us. There is hardly anyone not present on the social media platforms, be it Facebook or Instagram or Twitter and so on. While on one hand this is a great medium to communicate with the world, it could also prove to be disastrous if not used judiciously.  As physiotherapists, this platform provides an ever evolving and exciting opportunity to further engage with patient community & fellow physios. The catch however, lies in how to use the power of this medium to the fullest. While it could prove to be highly beneficial, it might also lead to waste of time if you indulge into unnecessary gossip. 

There is ample opportunity to network with like minded professionals, educate the general public and develop your online reputation and grow your practice. 

However, there are a few areas that needs to be taken care of while communicating online.

1. Separate your personal profile from that of your clinic profile. Strike a delicate balance with social media: Your personal posts should not put your patients or your professional online brand at risk. 

2. Patient oriented social media - here social media is used as a tool for information, promotion and education.

3. Profession-Oriented Social Media - Social media provides a medium for discussion with peers about treatment options, access to professional development updates and assessment and treatment techniques from other practitioners. 

4. Professional Conduct - Maintain professionalism at all times while engaging on social media. Your posting may be viewed by your patients and other healthcare professionals apart from your friends and family. Your reputation hinges on the comments and conduct used in the communication. Expressing frustration about your own field through social media is unadvisable. Not only are you portraying yourself to have poor professional judgment, but it may be considered defamation of your own fraternity.  Always present yourself professionally in photos that are going to be posted online. 

5. Interpersonal Respect : As in live conversations, it is best to practice social etiquette at all times. Clear, concise,
accurate information will add value and expertise to a conversation. Readers respect this style of communication versus rants, false proclamations, or self-promotion.

Today, we are living in the era of information deluge. Reputations are built and destroyed Online within fraction of seconds. Remember, you are responsbile for everything you post and everything you post will be a reflection of you. Be alert. Be concious. Be disciplined. 

To your good health & comfort,

Mukesh Nayak

Cover Story: Green prescription: Who should be the prescriber; Physiotherapist or Doctor?

Introduction:In advanced economies like USA & UK, physiotherapists enjoy a special cadre. In USA physiotherapy is doctoral course and in UK physiotherapists have drug prescription and injection rights.  Physiotherapy as a branch exists since more than 6 decades here in India. It fulfills all 3 criteria (Advocacy, Mediation and Enabling) to be a sturdy “health promotion strategy”. 

In the classification of health workers (2008, ISCO code 226... Read More

Marketing Mantra: Strategic positioning for Physiotherapy business

Sometime back, I had a conversation with one of my colleagues from physiotherapy and he had mentioned the lack of strategic awareness among physiotherapists while starting out their practice and in some cases even after years of experience. This prompted me to think through and come out with a framework which will guide the physiotherapists towards a more focussed approach towards business strategy. 

Positioning, in management parlance, would mean the relativity of a product or... Read More

Special Article: Use of NSAIDs in the Acute Phase of Injury

PART 1: The Use of Anti-Inflammatory Medications in Physical Therapy

Pharmacological management of musculoskeletal pain is a common treatment modality, and may include both short and/or long-term non-steroidal anti-inflammatory drugs (NSAIDs) or short term steroidal anti-inflammatory drug (SAID) administration.

Since Physical Therapists are commonly the first point of contact in the musculoskeletal care of a patient, they should be knowledgeable in ... Read More

Greener Pastures: Practicing PT in the United States How to start your evaluation

When we decided to move to USA, I was at the peak of my career and trust me I didn’t want to leave that all and come here and do nothing !! We moved to USA because my Husband had better career opportunities here.

So when I landed here, I didn’t know a single soul here, I didn’t have any idea about how to get started or get eligible for NPTE. But whatever it was, I was determined to finish everything in one year. All that I didn’t know was this process needs t... Read More

Yoga staff as an ergonomic tool in practice of Yoga : A physiotherapist’s perspective

Ancient India was enlightened with the concept of ‘Yoga’. Vedic literature acknowledges its methods and concepts although time of origin of its practice and doctrine cannot be dated with accuracy.

Yoga can be broadly defined as science of supreme harmonization of body mind and soul. Hence yoga requires theories and principles that maintain a stable body, regulated breath and tranquil mind. WHO defines health as the complete physical, well being and not merely the absence... Read More

Book Review: STRENGTHEN YOUR BACK: Exercises to Build a Better Back and Improve Your Posture (DK)

DK's Strengthen Your Back provides easy-to-follow exercises that improve mobility, flexibility, core stability, and strength to help treat an existing condition or reduce chances of future injury. This handy guide is perfect for anyone who wants to take an active role in his or her health care and alleviate back pain.

“Provides a comprehensive overview that includes a basic anatomy of the spine, diagnosis, and treatment of spinal problems, ideas for preventing and coping w... Read More

Current Affairs: What's New in PT

The latest physiotherapy and rehabilitation research from prestigious universities and journals across the globe.

Green space linked to reduced risk of heart disease and stroke: 

In the first study of its kind, researchers at the University of Louisville have shown that people who live in neighborhoods with denser greens paces may be at a lower risk of developing heart disease and stroke. Over a five-year period, the risk of cardiac injury and stroke ... Read More




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