The biggest change to the internet since the internet itself is happening and the physiotherapy profession is in a prime position to take advantage.  The common domain name extensions of .com, .org and .net and the country codes, like .au, iin and .uk, are being joined by an explosion of new ones, including .physio -specifically for the world physiotherapy profession.

To facilitate internet innovation and sustainability the International Corporation of Assigned Names and Numbers (ICANN) recently invited applications for new top level domains – the text to the right of the dot.  Companies, cities, religions, sports, political parties, hobbies, interest groups, industries and professions have responded by creating new online namespaces around which their communities can flourish. Whilst there are well over a thousand new domain name extensions online, .physio is one of only four health professions with their own unique namespace - joining .doctor, .dental and .pharmacy. 

As registration of .physio domain names is restricted to the industry members internet users will be confident that .physio domain names reflect an authoritative source of information. Connecting your name with .Physio will provide immediate professional recognition and credibility.

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