MARKETING MANTRA: Starting & Managing Private Practice In Physiotherapy

There has been an increased awareness of and demand for physiotherapy treatment in recent years as GPs and consultants are referring more and more patients. The number of people holding private medical insurance and the value of the private medical insurance market has also increased. Applications for physiotherapy courses and the number of students taking those courses have also increased, indicating a bright future for the profession. Hence getting into private practice is an ideal thing to do if you are experienced or have the necessary skills.

Before setting up your practice there are certain things to consider, such as:

  • will you buy an existing practice
  • will you set up on your own from scratch
  • Will you prefer a partnership
  • will you take the premises on rent or buy

This article would focus on setting up your clinic on your own. The course of action you choose will affect the costs you will incur and may also affect how soon you start to receive income from the practice.

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