Time and again I talk with physical therapy practice owners who try one or more marketing strategies, don’t get the results they want, and then give up. I believe some of you are confused about what marketing really is. Today, I have a unique and useful scorecard to help you assess your marketing knowledge.

This Marketing Scorecard is designed to help you understand exactly where you are with your marketing. What's working, what's not working and where do you need to pay the most attention to improve your marketing. The only real way to know if you need marketing help is to score yourself as true as possible in each of the following aspects.  Simply answer “Yes” or “No” to these questions to reveal where you stand.

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