MARKETING MANTRA: Health Sms Updates-A New Age Marketing Mantra In Physiotherapy - MUKESH NAYAK

It is said that “The first step toward change is awareness. The second step is acceptance.” This is all the more true in case of the awareness of physiotherapy in the general public. We all know that there are several myths associated with physiotherapy and most people are still not clear of the benefits that a proper physiotherapy treatment can provide. Despite an increase in the number of patients seeking PT treatment directly without referrals, the situation is quite grim in many places with regard to the awareness, especially in smaller cities and towns where most private physiotherapy practitioners depend on physician reference for their clientele.  

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