MARKETING MANTRA: A Simple Step---Step Marketing Plan For Private Physical Therapy Practices - ERIKA TRIMBLE

If your goal is to have more clients and more freedom, and to build a truly prosperous practice, this simple 5-step guide will show you how. Follow these steps, and watch your patient referrals and revenues double.

1. Identify a target audience to which you want to market.

You cannot market to the whole world, so choose an audience which you know has a need for, and could derive great benefit from, your services. Consider who you truly enjoy working with, and what your special service strengths are. Then, identify your ideal patient profiles: those who need your services, are easy to find, have the means to make the decision to use physiotherapy services, and whose problem your services will solve.

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