Art is an integral part of humanity. 90% of information transmitted to the brain is visual, and visuals are processed 60000x faster in the brain than text. Everyone’s brain has a visual tool kit and this depends upon what we see in normal environment on a daily basis. According to our visual kit, our brain gets the meaning of the visuals. So, visuals make it easy for our brain to understand. At one workshop, a participant asked me, how visuals can give meaning? I told “when you think about innovation, which object do you remember?” I am sure most of us remember the light bulb which relates to innovations or innovative thinking.
Let us first understand how our brain process information. When we see any object or art or activity the first response comes from the primary visual cortex which gives outline of the object or activity. In progression to that it goes to secondary visual cortex which fills color and gives insight to the object. Then after it reaches to inferior temporal lobe where it understands the object in space & depth.
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