Many of us are afraid to follow our passion & pursue what we want the most, because it means taking risks & even facing failure. But to peruse your passion with all your heart and soul is success in itself. Mr. Mukesh Nayak, the director of PHYSIOTIMES, is one such enterprising individual, who treaded a path less travelled. Saying goodbye to his plush corporate job and starting off a new venture was not easy, but as they say, where there is a will, there is a way. An avid reader himself, he translated Dr. Bhumika's vision to create a platform for knowledge exchange in physiotherapy in the form of PHYSIOTIMES, and is the marketing brain behind its success.
An engineering graduate with an MBA in marketing, Mukesh Nayak has more than twelve years of corporate marketing and pharmaceutical brand management experience. He also writes a regular column "Marketing Mantra" in the magazine to share the management and marketing principles he has learned over the years and how they can be replicated in physiotherapy for professional development. He regularly conducts seminars on topics like marketing management and the need for developing Lateral thinking in physiotherapy using Edward De Bono's concept of Six thinking Hats.