Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover. ~ Mark Twain
The Indian summer is back with a bang. The scorching heat of the sun with mercury hovering above 40o C in most Indian cities has made life tough. Arrival of rains would perhaps be the only respite from the sizzling heat. Many of you would have planned a vacation with family to escape the humdrum of everyday life to relax, rejuvenate & unwind. Interestingly such travel also brings with it an opportunity to explore, dream and discover as Mark Twain has beautifully put across. One such opportunity I got was to meet Chet Cooper, the founder of ABILITY Magazine, USA and an exceptional human passionate to make a positive difference in the lives of people with disabilities across the globe. This chance encounter with Chet Cooper during my trip to Guangzhou, China last year has paved the way for a meaningful & mutually fruitful collaboration between PHYSIOTIMES and ABILITY Magazine - which has consistently ranked amongst the top 50 magazines in the world.No wonder, the issue features an extensive interview with Chet Cooper and the work he has been doing for the past 25 years to improve health, utilize human potential and make the word a better place for those living with a disability. As Rick (Humphrey Bogart) says in Casablanca, I am sure this interview with Chet Cooper is just a beginning of a beautiful friendship. As always, the issue is full of interesting accounts of varied topics of interest to physios from experts across the globe. However, one thing needs a special mention and that is the creative prowess of the Indian Physiotherapists. We had announced a story writing competition in the previous issue and to our surprise, the response has been overwhelming. The quality of the stories submitted is really heartwarming and thought provoking. It was a herculean task for our editorial team to come to consensus and decide the winners.Nevertheless, I congratulate all participants. Keep it up !!!
We shall come up with such exciting contests in future too and I humbly request you all to keep up the momentum and participate with gusto. Participation in such contests would also provide you with an opportunity to showcase your talent on a national platform and boost your confidence. Last but not the least, as a marketing professional, I wish to emphasize upon the need to understand the importance of marketing by every clinic owner. Healthcare is changing at a faster pace than any of us could have predicted. Compared to 5 years ago, practitioners are faced with growing complexity from every single angle. And, the rising challenges of physiotherapy marketing seem to cross all borders - competitors, finance, clients, systems, legality, digital technologies - you name it, each area presents its own complexities. As a private practitioner, how do you deal with these rapid changes? Soon PHYSIOTIMES would announce a series of nationwide seminars across all major cities of India on “Marketing in Physiotherapy” to reveal the three C’s of Success - Clinical Expertise, Commercial Skills, Customer Service, that every physiotherapist must know. Await the next announcement on our Facebook fanpage www.facebook.com/physiotimes. Hit the Like button if you are not there as yet, or you may miss the chance. In case you want to associate with us in organizing such event in your city, write to us with details on firstname.lastname@example.org In the meanwhile, this issue also features a book review on Cashvertising – a very interesting book for those who wish to learn the rules of advertising. Also mentioned in the best of the web section is Neil Patel’s Blog. If you are a digital marketing fan and want to know more, follow Neil’s blog. By the way, just in case you have not downloaded PHYSIOTIMES Mobile Application, do it right away. There is a surprise that awaits you!!! It is available on both Google Play and i-tunes. In the end, I would like to remind all the readers to download the PHYSIOTIMES Mobile Application and you can read all the issues on your smart phone . Assuring you of our best services.
Chet Cooper is an iconoclast, the empathy of a social entrepreneur. Ranging from helping teachers reach at risk children by using new learning tools within inner city schools, to publishing National Lampoon, once the leading humor publication in the world. Cooper has taken on his biggest challenge yet, changing the worlds view on disabilities.
What prompted you to create ABILITY Magazine?- I was reading an article that was talking about the Americans with Disabilities Act (ADA); the... Read More
Boxing is a contact sport and contact sports can lead to impact injuries. This game is combination of Power and Endurance. An average boxing punch delivered at a velocity of 9 meters/sec can generate an unbelievable force of 0.2 ton. Prevention can play a huge role in warding off injuries caused by boxing. Lack of strength and faulty boxing techniques may be few reasons why injuries occur but a physiotherapist who can aid rehabilitation process, that can certainly prevent and treat these inju... Read More
Shoulder pain in an elite female wheelchair basketball athlete- A three part series In this three part series, I shall discuss a topic that is gaining popularity worldwide but continues to be lesser known amongst most physiotherapists. In Part 1, I shall give a brief introduction regarding the sport and the most common pathology that affects its players, classify wheelchair basketball athletes (WBA) and finally discuss the various risk factors that are associated with shoulder impingement in ... Read More
The origin of this topic took place during a very interesting event. Last month, I participated in the ‘strength & stamina challenge’ in my local gymnasium. One of the challenges was to hold off a 2-minute standard plank. Please note that this was preceded by tuck crunches, squats & deadlifts.(yes, ouch!).
While I was in the midst of that time-bound challenge, I discovered something. My shoulder joint and shoulder girdle muscles were struggling, fighting and firi... Read More
Adhesive capsulitis or ”frozen shoulder” is a condition of the shoulder which results in inflammation and subsequent production of scar like tissue in the shoulder joint resulting in pain, stiffness and debility.
What causes frozen shoulder?- Unfortunately, there is still much unknown about frozen shoulder.one of those unknowns is why frozen shoulder starts. There are many theories but the medical community still debates what actually causes frozen shoulder: Adhesive cap... Read More
Osteoporosis is a disease characterized by low bone mass and abnormal bone tissue architecture. Although exact numbers are not available, based on available data and clinical experience it is estimated that 50 million individuals in India were either osteoporotic (T-score lower than -2.5) or had low bone mass (T-score between -1.0 and -2.5) by the end of 20131. It should further be noted that in spite of technological advances, osteoporosis still remains a severely underdiagnosed c... Read More
There's a new buzzword going around the manual therapist's newsfeed around the world now. IASTM, also known as Instrument Assisted Soft Tissue Manipulation/ Mobilization. This additional modality is picking speed like wild fire across the globe for its efficacy and the plethora of clinical cases that practitioners can apply it into. IASTM is a very safe, noninvasive, very portable and the duration of soft tissue works last no more than 90secs on areas that needs to be treated. L... Read More
This maiden article gives some ideas to improvise the current physiotherapy education in India in view of the challenging clinical practice and its scope. This article aims to bridge the gap between the education being imparted in various physiotherapy institutes and the work opportunities available in the existing set-up in India.
Let us start from the basics, that is, a student enrolling in the Bachelors of Physiotherapy (BPT) may not have clear understanding of Physiotherapy as m... Read More
Rapid technological advances, well-informed patients, fierce competition among health care providers and the dramatic increase in average life expectancy are ushering in a new era in healthcare. Being at the forefront in promoting, developing, maintaining and restoring people’s maximum movement and functional ability, a physiotherapist has attained a remarkable and irreplaceable stature in the health care arena.
While it is natural for a physiotherapist to follow what ha... Read More
As clinic owners we all need to get new customers through our doors and most of the time we need advertising to do it. The thing is, it’s our headlines and the offers we make that either convert people or leave them heading for our competitors.
So this Cashvertising book is a great resource to learn how great advertisers write copy, headlines, and offers. In this short, hard-hitting book, Drew Eric Whitman lifts the shroud of mystery surrounding consumer behavior by explaining... Read More
A 3-Day program named PHYSIOACADEMIA was organized by Dr. Abhijit Dutta (PT), HOD, Dept. of Physiotherapy with his vibrant and energetic team form 17th March to 19th March 2016. The event consisted of a two day Hands on Workshop and a one day Symposium. There were two hands on workshops viz “PHYSIOTHERAPY IN INTENSIVE CARE UNIT” by Dr. Rajeev Aggarwal (PT), In-Charge Physiotherapy unit, NSC, AIIMS, New Delhi and “APPLICATION OF BASIC NDT CONCEPTS IN HEMIPLEGIA” b... Read More