MARKETING MANTRA: What Is Your Marketing I.Q. - ERIKA TRIMBLE

If you are starting a practice in the healthcare field or are building your practice, it is normal to find marketing challenging. How to effectively market your private practice may not have been highlighted in your professional training; it may feel that self-promotion is in conflict with your values of serving others. You are also likely uncomfortable with the marketing strategies used by some companies today, which feel aggressive and manipulative. Hence, you may have a dim view of marketing and feel ambivalent toward the idea of trying it yourself. At the same time you know that in some competitive healthcare disciplines you won’t get clients if you don’t market. It is easy to feel conflicted around this issue.

In some instances fear is a factor that holds back practice owners from marketing effectively.

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