MARKETING MANTRA: Target Marketing- The Secret to Marketing Success - ERIKLA TRIMBLE

Often when private practice owners are presented with the strategy of marketing to a specific niche or target group, they are resistant. They are afraid they’ll lose clients or miss opportunities to get more clients if they narrow in on a specific group of people.

The great advantages you will realize when you target market:

• Focusing on a specific target audience allows you to concentrate your marketing efforts and resources in one area and thereby realize greater results for your investment.

• Instead of limiting you, it helps you to position and brand your business. •You will develop more targeted marketing materials that speak directly and meaningfully to your ideal clients.

• Having a target audience will increase your chances of getting referrals. When someone can describe what you do and who you can help, they will be able to refer people to you.

• Having a niche helps you to demonstrate your expertise to those who really need it. You will become known as an “expert” to this group of people.

To read the full article, you need to Purchase this issue. CLICK HERE TO ORDER NOW.

SHARE THIS ARTICLE

Over 10,000+ readers across the globe !

Join the knowledge revolution in physiotherapy.

MY PHYSIOTIMES ACCOUNT

CREATE ACCOUNT

Please enter first name

ACCOUNT VERIFICATION

ACCOUNT VERIFICATION COMPLETED

CHANGE YOUR PASSWORD ?

FORGOT YOUR DETAILS?

SBSCRIPTION

MAGAZINE

ACCOUNT VERIFICATION

FORGOT YOUR PASSWORD ?

FORGOT PASSWORD SUCCESSFULLY

TOP