Often when private practice owners are presented with the strategy of marketing to a specific niche or target group, they are resistant. They are afraid they’ll lose clients or miss opportunities to get more clients if they narrow in on a specific group of people.
The great advantages you will realize when you target market:
• Focusing on a specific target audience allows you to concentrate your marketing efforts and resources in one area and thereby realize greater results for your investment.
• Instead of limiting you, it helps you to position and brand your business. •You will develop more targeted marketing materials that speak directly and meaningfully to your ideal clients.
• Having a target audience will increase your chances of getting referrals. When someone can describe what you do and who you can help, they will be able to refer people to you.
• Having a niche helps you to demonstrate your expertise to those who really need it. You will become known as an “expert” to this group of people.
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