Now it is time to show you how to create a magnetic marketing message—magnetic because it will attract the right people to your practice. This six step process will teach you what needs to be contained in a magnetic message. It also gives you the experience in creating one so that you come out of this with at least the beginning of a great message.
Use education-based marketing- Another marketing message for professional services is use of education-based marketing. Write informative self-help and injury prevention articles or tips sheets and include at the end the benefits they will realize from your services should the problem not resolve. See if you can get it published in community newsletters for free. Leave the information in other medical offices if they will grant you permission.
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