BOOK REVIEW: Cashvertising - Drew Eric whitman

As clinic owners we all need to get new customers through our doors and most of the time we need advertising to do it. The thing is, it’s our headlines and the offers we make that either convert people or leave them heading for our competitors.

So this Cashvertising book is a great resource to learn how great advertisers write copy, headlines, and offers. In this short, hard-hitting book, Drew Eric Whitman lifts the shroud of mystery surrounding consumer behavior by explaining some fundamental psychological principles. His well-researched pointers will help you create ads that appeal to customers’ deepest desires and impulses.  Ca$hvertising is basically a collection of many copywriting, persuasion, and direct-response principles.  If you’re serious about internet marketing then you owe it to yourself to pick up a copy of this book and read it.

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